Brand Manager

1. Job Objectives Build and develop the language school’s image to become the top choice for students through brand positioning strategies, customer experience management, and maintaining consistency in all communication messages.
2. Key Responsibilities

• Brand Strategy Development: Design the brand identity (Brand DNA), core values, and a unique brand story for the school.
• Market Research: Analyze competitors (other language centers), stay updated on education trends, and deeply understand the needs of parents/students.
• Communications Campaign Management: Plan and oversee promotional campaigns for courses, scholarships on digital platforms (Social Media, Website) and traditional channels.
• Brand Consistency Assurance: Monitor content, visual design, and service style across all branches to ensure alignment with the brand spirit.
• Partnership Development: Collaborate with KOLs/Influencers in the education field, media outlets, and international educational organizations to elevate the school’s standing.
• Student Experience Management: Coordinate with the academic department to ensure teaching quality truly reflects the brand promise.

1. Professional Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or Languages.
• Experience: Minimum 3–5 years in brand management; priority given to candidates with experience in the education sector (EdTech, English language centers).
• Skills:
  • Strong strategic thinking and outstanding creativity.
  • Excellent writing skills (Copywriting) and high visual aesthetic sense.
  • Proficient English (or the main language taught at the school) is a significant advantage.
  • Effective project and budget management skills.

1. Key Performance Indicators (KPIs)

• Brand Awareness: Website traffic, organic engagement on fanpage/social media.
• Credibility Metrics: Conversion rate from leads to enrolled students.
• Loyalty: Student re-enrollment rate for subsequent courses (Retention Rate).

Efficiency: Cost per new enrollment (Cost per Enrollment).