September 9, 2026
Job Overview
- Date Posted
- 5 months ago
- Category
- Administrative & Academic Management
- Job Type
- Full-time
- Type of institution
- English Center
- Accept outside Vietnam
- Yes
- How many positions
- 1
- Nationality of candidate
-
- Any Nationality
- American
- Australian
- British
- Canadian
- Irish
- New Zealand
- South African
- European
- Filipino
- Vietnamese
- Experience
- > 2 years
- Candidate Requirements
-
Bachelor's Degree, Master's Degree
- Working Location
-
Quảng Ninh
- Salary
- Negotiated & competitive salary package
Job Description
- Job Objectives Build and develop the language school’s image to become the top choice for students through brand positioning strategies, customer experience management, and maintaining consistency in all communication messages.
- Key Responsibilities
- Brand Strategy Development: Design the brand identity (Brand DNA), core values, and a unique brand story for the school.
- Market Research: Analyze competitors (other language centers), stay updated on education trends, and deeply understand the needs of parents/students.
- Communications Campaign Management: Plan and oversee promotional campaigns for courses, scholarships on digital platforms (Social Media, Website) and traditional channels.
- Brand Consistency Assurance: Monitor content, visual design, and service style across all branches to ensure alignment with the brand spirit.
- Partnership Development: Collaborate with KOLs/Influencers in the education field, media outlets, and international educational organizations to elevate the school’s standing.
- Student Experience Management: Coordinate with the academic department to ensure teaching quality truly reflects the brand promise.
- Professional Requirements
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or Languages.
- Experience: Minimum 3–5 years in brand management; priority given to candidates with experience in the education sector (EdTech, English language centers).
- Skills:
- Strong strategic thinking and outstanding creativity.
- Excellent writing skills (Copywriting) and high visual aesthetic sense.
- Proficient English (or the main language taught at the school) is a significant advantage.
- Effective project and budget management skills.
- Key Performance Indicators (KPIs)
- Brand Awareness: Website traffic, organic engagement on fanpage/social media.
- Credibility Metrics: Conversion rate from leads to enrolled students.
- Loyalty: Student re-enrollment rate for subsequent courses (Retention Rate).
